Transforming
Complex Challenges
into
Elegant Solutions

Perth-based multi-disciplinary engineer specializing in AI integration, IoT systems, and cross-domain optimization. Where information theory meets practical innovation.

Intelligent Systems That Learn and Adapt

Your technical challenges don't exist in isolation. My approach leverages pattern recognition across AI, hardware, and software domains to create solutions that are both innovative and optimized for real-world implementation.

Business Websites & SEO

High-converting websites with built-in SEO optimization that get found online and turn visitors into customers. Fast-loading, mobile-responsive designs that rank well in search engines.

SEO optimization
Conversion optimization
Mobile-responsive design
Performance analytics

AWS Serverless Applications

Scalable, cost-effective cloud applications using AWS Lambda, API Gateway, and DynamoDB. Pay only for what you use while achieving enterprise-level reliability and automatic scaling.

Lambda functions
API Gateway integration
DynamoDB optimization
Auto-scaling architecture

AI/ML Integration & Optimization

Custom AI implementations that go beyond just basic chatbots—fine-tuned transformers, computer vision, and neural network architectures optimized for your specific use case. From prototype to production with scalability built-in.

API integration
Fine Tuning
Custom model development
Scalable deployment

IoT & Embedded Systems

Smart device development from sensor networks to edge computing. Industrial monitoring, consumer electronics, and operating systems that bridge hardware and software seamlessly.

Sensor integration
Edge computing
Industrial automation
Real-time monitoring

Client-Ready Portfolio Showcase

Premium web solutions that convert visitors into customers. Modern, animated websites engineered for business growth and maximum ROI.
Starting from $1,000 • Custom enterprise solutions from $15,000
Live demos will be online by 1st of August 2025.

GreenTrack Pro Landing

Interactive demo showcasing commercial landscaping business management capabilities

$3,000 - $8,000
Difficulty
Next.jsTypeScriptTailwind CSSFramer MotionChart.jsStatic Export

Problem

Commercial landscaping businesses lose profits through poor visibility into project costs, inefficient crew scheduling, and manual tracking systems. Demonstrating software solutions for this industry requires realistic, interactive prototypes that showcase real business value.

Solution

Created a compelling landing page and interactive dashboard demo featuring realistic Perth-based landscaping scenarios. Built click-through functionality with mock data to demonstrate project tracking, profitability analysis, and crew management without requiring a full backend system.

Business Value

Demonstrates ability to create professional software demos that effectively communicate business value to SMB clients. Shows technical expertise in building interactive prototypes that help potential clients visualize solutions for their industry-specific challenges.

Key Features

Professional landing page with conversion focus
Interactive dashboard demo with click-through functionality
Realistic Perth-based commercial landscaping scenarios

Plumbers Website

Local service business website with booking and emergency features

$1,500 - $4,000
Difficulty
HTML5CSS3JavaScriptLeaflet.jsAOS (Animate On Scroll)

Problem

Local plumbing businesses lose customers due to outdated websites that don't showcase their services effectively, lack emergency contact prominence, and fail to build trust with potential customers.

Solution

Built a trust-focused website with prominent emergency contact, service area mapping, before/after galleries, and booking system integration. Emphasized licensing, insurance, and customer testimonials.

Business Value

Shows capability to create conversion-optimized websites for local service businesses that generate leads and build customer trust through professional presentation and easy contact methods.

Key Features

Click-to-call emergency contact
Interactive service area map
Before/after photo galleries

AI Chatbot Service

Demo showcasing AI integration and chatbot capabilities

$3,000 - $12,000
Difficulty
ReactTypeScriptOpenAI APIWebSocketTailwind CSS

Problem

Businesses want to implement AI chatbots but lack technical expertise to evaluate providers or understand integration complexity. They need proof of concept before committing to development.

Solution

Created a live chatbot demonstration with multiple personalities, tool integration examples, and conversation flow visualizations. Shows technical depth while remaining user-friendly.

Business Value

Demonstrates AI integration skills and ability to create sophisticated chatbot interfaces that businesses can evaluate before commissioning full implementations.

Key Features

Live chatbot with multiple personalities
Tool integration demonstrations
Conversation analytics dashboard

Cafe's Landing Page

Atmospheric cafe website with digital menu and ordering system

$1,200 - $3,500
Difficulty
HTML5CSS3JavaScriptSwiper.jsInstagram Basic Display API

Problem

Local cafes struggle with outdated static menus, lack of online presence, and inability to showcase their atmosphere and specialty items effectively to attract customers.

Solution

Designed an atmospheric website with high-quality food photography, searchable digital menu, Instagram integration, and table reservation system. Focused on creating an inviting digital experience.

Business Value

Showcases ability to create engaging hospitality websites that drive foot traffic and online orders through beautiful design and practical functionality.

Key Features

Digital menu with search and filtering
High-quality food photography gallery
Table reservation system

Ready to get your business online with a stunning website?

About Isabelle's Solutions

Perth-based multi-disciplinary systems architect who applies entropic-teleological optimization principles to solve complex technical challenges. Where information theory meets practical innovation.

PCB to URL: Full-Stack Engineering

Unique positioning as end-to-end systems engineer who bridges hardware design and web development, applying embedded systems principles to frontend optimization, circuit analysis to data flow architecture, and real-time constraints to user experience design.

Hardware-to-software systems integration
Embedded systems to web architecture
Cross-platform optimization principles

Global Reach, Local Expertise

Based in Perth, Western Australia, with hybrid service delivery supporting both local clients requiring physical presence and international clients through remote collaboration frameworks. Have specific time requirements for meetings? Contact me and I'll accomodate.

24/7
Follow-the-sun Development
UTC+8
Optimal Asian-European Bridge

Core Value Propositions

Cross-Domain Innovation

Solutions that emerge from applying principles from one technical domain to challenges in another

Optimization-First Approach

Systems designed for maximum efficiency and minimal resource consumption

Future-Proofing

Architectures that adapt to technological evolution rather than requiring complete reimplementation

Holistic Problem-Solving

Consideration of technical, business, and user experience factors in unified optimization framework

Technical Expertise

Business Websites & SEO

Proficiency100%
SEO OptimizationConversion DesignMobile-ResponsiveModern Design Principles

AWS Serverless Applications

Proficiency95%
Lambda FunctionsAPI GatewayDynamoDBAuto-scaling Architecture

AI/ML Integration

Proficiency75%
API IntegrationTransfer LearningFine TuningCustom Architectures

IoT & Embedded Systems

Proficiency85%
Hardware IntegrationEdge ComputingSensor NetworksReal-time Systems

Get Your Business Seen Online

Common questions from small businesses and startups about web design, SEO, and modern technology solutions

I create high-converting websites with built-in SEO optimization that rank well in search engines and turn visitors into customers. This includes modern responsive design, fast loading speeds, local SEO for Perth businesses, and conversion-optimized layouts that work on all devices.

I focus on modern, professional designs that build trust and credibility while being cost-effective for growing businesses. Every website includes mobile optimization, performance optimization, SEO foundations, and analytics setup to track your growth from day one.

Yes, I handle PCB design, embedded programming, firmware development, web applications, mobile interfaces, and cloud infrastructure as integrated systems. This unified approach ensures optimal performance, reduces integration complexity, and enables innovative solutions that wouldn't be possible with separate teams.

Perth's time zone enables follow-the-sun development with Asian and European markets. I provide hybrid service delivery—supporting local clients requiring physical presence while leveraging modern collaboration frameworks for international hardware, software and cloud projects. This geographic positioning provides continuous development cycles.

I create web applications that seamlessly interface with physical devices through WebRTC, WebSockets, and IoT protocols. This includes real-time dashboards, device control interfaces, data visualization, and cloud-based analytics—bridging the gap between physical sensors and digital user experiences.

I level the playing field by implementing the same advanced technologies that large companies use—AI chatbots, automated workflows, data analytics, and modern user experiences—but tailored for small business budgets and needs. Your website will look and perform like a Fortune 500 company's.

I implement comprehensive local SEO including Google My Business optimization, local keyword targeting, fast-loading responsive design, proper schema markup, and ongoing performance monitoring. Your business will rank higher in local search results and attract more qualified leads.

I can deliver a professional, conversion-optimized website within 2-4 weeks depending on complexity. This includes modern design, mobile optimization, SEO setup, analytics integration, and lead capture systems. You'll start seeing improved online presence immediately upon launch.

Start Your Collaboration

Transform your technical challenges into breakthrough solutions. Let's discuss how cross-domain innovation can optimize your project for maximum impact.

Project Inquiry

What Happens Next?

1
I'll review your project details and respond within 24 hours
2
We'll discuss your specific project and needs
3
You'll receive a detailed proposal within 24-48 hours

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